Tweeting for a Job During the 2014 Holiday Shopping Season

Yes, in the fast-changing world of social media, retail job postings have now come to Twitter. So, this represents another opportunity for job seekers!
When retailers ramp up for the peak holiday shopping season, they often need to hire seasonal employees — in some cases, thousands of them. This holiday season, more retailers are posting these jobs on Twitter.
As Eric Morath reports for the Wall Street Journal:
“Heading into the holiday shopping season, retailers are bombarding customers’ in-boxes and Twitter feeds with help-wanted ads in addition to the usual gift ideas and free-shipping offers. To augment traditional hiring methods, which are failing to produce enough job candidates, retail chains are recruiting through channels usually reserved for promoting products.”
“[For example,] to fill about 1,000 seasonal positions, Beverages and More Inc. began advertising jobs on social media [especially on Twitter] last month alongside cocktail recipes and promotions for 5-cent bottles of wine. The California-based chain of wine, beer, and liquor stores initially was hesitant to tap customers as potential hires, but the strategy worked. Online applications increased 66% from the previous month.”
Click the image for a WSJ video.
Photo by Scott Olson

 

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Who REALLY Gets Omnichannel Retail ?

Many firms are involved in omnichannel retailing. However, some do it a lot better than others.
For example, as Homa Zaryouni writes for L2 (a member-based business intelligence service that benchmarks the digital competence of brands):
Coach is one of the best examples of omnichannel retail implementation. The brand made early investments in technology and integrated its E-commerce and in-store inventory. When consumers look at a wallet on the Coach Web site, they can see the availability of all colors and sizes in different stores and opt to purchase then or pick up within 48 hours. After the brick-and-mortar purchase is completed (regardless of whether it was reserved online), a sales associate e-mails the customer highlighting their latest experience and encouraging them to revisit the store and fill out a user review. The customer is then enrolled in all Coach marketing E-mails, forming a loop.”
Here is a video on omnichannel retailing, featuring L2 video Head of Research Maureen Mullen.
 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

Real-Time Data Visualization

Now that we are in the era of “big data,” retailers are grappling with the best ways to use these data. Besides doing a full range of statistical analyses, data visualization is an interesting way to better understand in-depth information.
Here’s an example. Datawatch offers “visual data discovery solutions to let business professionals access, visualize, and analyze data from any source – including streaming data — to make faster and more accurate business decisions.”
Datawatch has published a good presentation on this topic: “Retailers: Getting to your bottom line quicker with real-time data visualization.”
Click the image to access the presentation.

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Three Retail Social Media Success Stories

Many retailers’ social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of other retailers.
Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating three good global social media campaigns, by Topshop, Tesco, and Toys “R” Us. The slideshow also offers several tips.

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Welcome to Another Retail Challenge: Webrooming

Webrooming is the opposite consumer shopping behavior to showrooming.
As Natalie Schoch, a designer at Wiser, puts it:
“Webrooming is the latest phenomenon impacting the online retail industry. In just the last year, the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store. There are several reasons why shoppers choose to do this, such as not wanting to wait for the item to arrive. Luckily, there are ways that online retailers can keep shoppers from going elsewhere to make a purchase. This infographic (published at Visual.ly) shows the best ways online retailers can combat webrooming and regain sales.”

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Be Ready for Your Big Moment: The Job Interview

A great resume can get you in the door for a prospective job. The goal of your resume is to get you through all the filters between your application and the personal interview. Most resumes never make it past the screening stage. SO, IT IS ESSENTIAL TO BE PREPARED FOR YOUR INTERVIEW AND TO BE ABLE TO CONTROL YOUR ANXIETY LEVEL DURING THE INTERVIEW.
As Ariella Coombs writes for Careerealism:
“Interviews are tricky. In 45 minutes, you’re supposed to prove you’ve got the qualifications, skills, and attitude to win the job. And on top of all of that, you have to fit in with the team. No pressure! Some job candidates love the thrill of interviews – bring it on! Others dread the thought of them – ugh, I hate this part.”
Here’s an interview quiz from Careerealism. See how YOU do. You should answer ALL questions correctly. They are not hard. Be ready when the time comes for a job interview.

 

 

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , , | 1 Comment

A Multimedia Look at Couponing

Couponing is alive and well. The big difference today: Print coupons are not nearly as popular as they were in the past; but other forms of coupons have gained popularity.
As Vouchercloud.net reports:
“The concept of launching a coupon or promotional campaign might initially seem to be an easy task for businesses to consider, perhaps it seems relatively simple to offer 25% off or offer free shipping over a bank holiday weekend. However to really maximize the potential a coupon campaign can deliver, a business must carefully plan their campaign strategy and assess consumer shopping behavior.
Many businesses fail to benefit by offering promotions which compromise their profits, fail to market their business, and de-value their products due to regular campaigns running in quick succession or by offering significantly high price reductions. Others fail to promote their campaigns adequately and might simply post one update through social media channels in a bid to market their promotion, and subsequently their business and expect results.”
Here is a great infographic look at the evolution of coupons from Vouchercloud.net.

 

 

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment