A Career Planning Strategy

As we have written about a lot before (for example, see 1, 2, 3), career planning is something that requires a lot of time and effort.
Are you in college now or thinking about returning to earn a graduate degree? Here is a series of steps to follow. [Note: If you are already working, most of the steps in this chart are still relevant are you. :-) ]
Click the image for a larger version.

 
Preparing-for-Career-Success
 

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , | 1 Comment

The State of U.S. Shopping Centers

bermanevansretail:

Great data!!!!!!!

Originally posted on Retailing: From A to Z by Joel Evans:

Shopping centers remain very popular in the United States — in the face of strong competition from online retailing and stores not located in shopping centers. However, this strength varies by the type of center.
Nielsen reports that:
“According to the 2014 State of the Shopping Center report, the number of large shopping centers (200K+ gross leasable area {GLA}) grew by 3 percent in the past year. Community centers, which feature neighborhood-serving amenities like grocery stores and dry cleaners, are still the most common type of shopping center in 2014, comprising 46 percent of centers. In 2013, Nielsen reported the rise of lifestyle centers and the decline of traditional malls like regional and super-regional centers. This trend is holding true in 2014 as consumers continue to be drawn to the shopping experience offered by lifestyle centers with their mix of retail, restaurants and entertainment options.

shopping centers 2014

Nielsen also looked at…

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Posted in Part 4: Store Location Planning | Tagged , , | 1 Comment

How to Have a Better Online Store

bermanevansretail:

Small can be big!

Originally posted on Retailing: From A to Z by Joel Evans:

More small retailers have developed online stores in recent years. The costs are relatively low, there are many easy-to-use templates, and a variety of outsourcers offer Internet services.
Nonetheless, some of these retailers are not optimizing their online efforts.
Here are some useful tips from Vebology (part of KOL Limited, a UK-based company that enables people and small business owners to launch their own, easy-to-manage online stores).



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Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments

Addressing Gender Differences in Online Persuasion Strategies

As we wrote a while back in one of our most popular posts, there has been significant research about differences in online shopping behavior by gender.
MindWhat, an analytics firm observes: “Are men from Mars? And women from Venus? Probably not! But they do show quite different buying behavior.The differences in online shopping behavior of male and female shoppers suggest that the persuasion strategies should be gender specific.”
Here is a good infographic from MindWhat on how to address some of these differences.

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

What Would YOU Do If You Won $100,000?

Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like to know if answers to this question differ by age group.
According to recent research by Harris Interactive, as reported by eMarketer:
“2014 polling by Harris Interactive asked US internet users what they would do if they won the lottery or received an inheritance of $100,000 and found that 18-to-36-year-old respondents were most likely to pay off any existing debt or loans if they were to get so lucky. Millennials were also relatively likely to save the money for a rainy day fund or unexpected expenses, cited by 43% of respondents from that age group. However, they weren’t so hot on planning for retirement, with around one-quarter saying they would do that with the money. This was on par with 18- to 36-year-olds using the $100,000 for big purchases: 27% said they would buy a house, while 25% would get a car.”
Click the chart to read more.
 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , | Leave a comment

KFC: A Limited Play on Nostalgia and a New $5 Fill-Up Meal

One KFC store recently ran a TV advertisement that harkened back to simpler times and cheaper prices. It’s too bad that only one KFC outlet ran this promotion and only for one day.
As reported by JWT Intelligence:
“Although gas prices have held at roughly the same level for the past three years in the U.S., pain at the pump is still a consumer concern. (Myriad brands have sought ways to ease consumer anxiety over gas prices: Grocery chains including Costco and Kroger, for instance, offer gas savings tied to purchases; we’ve written about Morrisons’ Fuel Saver program in the U.K.) KFC recently offered a nostalgic panacea with a throwback to better days — a time ‘when you could get a hot, delicious meal and fill up your car for just $5,’ as a press release put it — by providing lunch and a tank full of gas for only five bucks to promote its new $5 Fill-Up meals. The promotion was for one day only at a service station in Louisville, Ky., and included a Colonel Sanders character pumping gas. A companion Twitter ‘fill-up’ campaign let fans trade professions of brand love for free fuel and meals.”

 

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

This Is Retail: The Great Possibilities of a Career in Retailing

For the last year-plus, the National Retail Federation has sponsored a campaign called This is Retail: “Retail is about more than providing consumers with great products. In 2013, [we] introduced This is Retail to highlight the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation.”
As shown below, in this post, there are three career-oriented charts and a video “Spotlight on Retail Employees” from the NRF.

 

 
PickYourPassion
 
Leadership_Lessons
 

 

Posted in Career Useful Information, Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments