Avoid These Resume Mistakes!

You’ve spent a lot of time on your resume, right? And you’re really proud of it, right?
Then, you surely want to avoid these six careless errors cited by career coach Don Goodman for Careerealism:
  1. “You forget to update your contact information.”
  2. “You don’t provide enough details on your last job.”
  3. “You don’t update your skills or remove old certifications.”
  4. “You use abbreviations and acronyms only you may know.”
  5. “You keep adding to your resume, but you don’t remove irrelevant jobs.”
  6. “You name you resume file that you send out inappropriately.”

 
Click the image to read more about these mistakes.
 

 

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , | 1 Comment

Distribution Tips to Enhance the Customer Experience

As we have written about before (see, for example, 1, 2, 3), offering a superior customer experience is a key aspect of how successful a retailer will be.
Here are some more tips for providing an excellent customer experience, presented by Ilan Mochari for Inc.:
“When you consider the fine art of delighting customers, you might be tempted to think of it only in terms of your products or services. But there’s another way to think about it. Your company can also delight customers by finding innovative ways to distribute said product.”
“1. Tweak your distribution for a new demographic. What do millennials want? In category after category, most members of this large (80 million) and potent ($200 billion in annual buying power) group ‘want their brands of choice on demand, digitally enabled, and tailored to their specific requirements.'”
“2. Make it easy for your customers to obtain complementary products or services. Ask yourself this question: What do your customers crave, at a moment’s notice, that you’re not (yet) in a position to provide?”
“3. Explore seasonal or holiday use of your products and services. One way to experiment with innovations in product distribution is to consider your windows of high demand. While providing 24/7/365 wish-fulfillment to your customers is farfetched, you can focus on times and dates when your ability to go one step further than your competitors will have maximum impact.”
“4. Consider how you’ll fit in the world’s ever-evolving delivery infrastructure. You don’t have to reinvent the wheel, if you’re considering how to tweak your distribution. You can explore who your best partners would be.”
“5. Don’t neglect the power of old-school distribution. Numerous studies show that it’s ideal to engage your customers through multiple channels.”
Click the image to read more. 

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Strategy Mix | Tagged , , , , , , , , | 1 Comment

Better Understanding Digital Shoppers

Although online shopping growth continues to far outstrip that for traditional physical stores, more analysis still needs to be done to better understand the digital shopper.
 As McKinsey’s Gadi BenMark and Maher Masri write
“Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with bringing all the information together to form a meaningful picture of the consumer.”
“An airline sends a regular customer an E-mail about a special promotion on flights from New York City to exotic Caribbean destinations. The company had noticed she’d recently browsed vacation sites. The interested shopper eagerly clicks, landing on a page that shows all the airline’s flights from all the cities it serves to all its destinations. By the time our erstwhile traveler has waded through this screen to find flights from John F. Kennedy International Airport and LaGuardia Airport, she’s no longer seeing palm trees in her head — she’s seeing red. This is the fault line of the modern digital-shopping experience, where reality falls far short of the promise of receiving what you want, when you want it.”
“It doesn’t have to be this way. The solution is cracking what we call the shopper genome: converting the vast amount of data regarding consumer behavior and desires into meaningful insights. Today, the vast majority of E-commerce companies focus on just one part of a shopper’s genome, for example, product affinities like urban or designer styles, while ignoring others, such as need states or emotional-connection points. Others compartmentalize their efforts by using separate channels, teams, and processes, resulting in a disjointed customer experience. That’s like scientists decoding one set of chromosomes while ignoring all others.”
Take a look at this McKinsey chart to see what companies should be doing. Click the chart to read more.

 
McK
 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Strategy Mix | Tagged , , , , , , , | 1 Comment

Retail Sales Growth in Developing Markets

The developed (mature) retail marketplace is seeing relatively stagnant sales growth around the globe. However, many developing markets are witnessing strong sales increases across various retail store categories. In addition, the popularity of different store formats is evolving. This has significant implications for retailers looking to expand.
According to Nielsen:
“Globally, the trade channel mix is becoming more fragmented as consumers shift toward smaller store formats. On a value basis, large supermarkets and hypermarkets account for just over half (51%) of global sales, but smaller formats such as traditional, drug, and convenience outlets grew at a faster rate over the past 12 months. Year-over-year sales growth in drug stores (+6%), small supermarkets (+5%), and traditional stores (+4%) doubled, or more than doubled, that of large supermarkets and hypermarkets.”
“Channel structures and trends vary greatly between countries. In developed markets, 80% of sales come from large supermarkets, hypermarkets, and convenience stores. While sales in large supermarkets and hypermarkets were flat (+0.3% and +1%, respectively) in the latest 12 months, sales in convenience stores, hard discounters, and drug stores grew more rapidly (+3%, +2% and +2%, respectively). In developing markets, the story is much different. Traditional trade stores continue to be the dominant channel, accounting for 38% of total retail channel sales, but sales in supermarkets, hypermarkets, and drug stores are growing at a faster rate. Sales grew by double-digit rates in drug stores (13%) and large and small supermarkets (10% and 11%, respectively), compared with only 4% growth in traditional stores.”

 

Click the Nielsen chart to read more.


 

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Strategy Mix | Tagged , , , , , , , | 1 Comment

In-Store Security Threats

Nuspire a managed network security service provider, has developed an interactive graphic that highlights the areas of the retail store that are most vulnerable to security threats.
Click the image to see a larger version of the graph and follow the directions.

 

 

Posted in Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , | Leave a comment

In 2015, Online Video Is Booming

As we’ve reported before, online video marketing has become BIG! (for example, see 1, 2).
How big? take a look at this 2015 statistical infographic on the popularity of online videos by HighQ, a producer of software for the world’s largest law firms, investment, banks and corporations.
Click the image for a larger version.

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Strategy Mix, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment

For What Career Path Are You Best Suited?

Are you uncertain about the best career path for you? Have you ever taken a career aptitude quiz?
Here’s an interesting, easy, and fun “Career Decoder” quiz from Careerealism to encourage you to think more about your career options:
“Using a series of ‘would you rather’ questions, we navigate you through a quiz that determines where your strengths in the workplace connect to your motivation. The result? A breakdown of your workplace ‘personas’ and how they contribute to the success of the organization.”
“Why should you take the test? The first step in being able to build a stronger personal brand and career development strategy is knowing what value you bring to an employer. This quiz will help you map out your strengths so you can start to market them more effectively!”
“How long will it take? There are 20 questions total and it will take you less than two minutes to complete. Yet, don’t be fooled by how quickly you can complete it. The results are accurate and compelling – you’ll see!”
Click the image to begin the quiz. [NOTE: Once you complete the quiz, you will have access to a variety of career-related videos!!!!!]


 
Here is the URL to the videos. NO PEEKING. Do the quiz first. :-) : http://www.careerealism.com/career-decoder

 

Posted in Career Useful Information, Career Video Clips, Careers in Retailing | Tagged , , , , , , , | 1 Comment