Understanding and Marketing to the Long Island Consumer: A Small Business Perspective

Take a look at a recent interview I did with Fios1. There are lots of nice graphics, too.
 
 

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Starting a New Job the Right Way

Starting a new job can be a stress-filled time. So, what can you do to reduce your anxiety and optimize your relationship with your boss?
According to Careerealism:
“Building a relationship with your new manager isn’t complicated. It must be intentional, genuine, and built on a foundation of respect. As a new employee, ideally you should be spending some time with your manager every day for the first couple of weeks, even if only for a brief check-in. These meetings are ideal opportunities to jump-start the dialogue. Here are five simple conversations you need to have with your boss when you start a new role.”

 

 

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , | 2 Comments

How Brands Can Do Better on Vine

bermanevansretail:

Vine is for retailers too!

Originally posted on Evans on Marketing:

Vineis “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” It has about 50 million users, many of whom are teenagers, who are attracted to the six-second videos.

Stephanie Castillo, a digital marketing specialist atVisually, reports that:

“Given its accessibility and low cost,this form of micro-contentgives marketers a chance to get some hands-on video production experience. But don’t be fooled: though the app promotes a quick and raw form of capturing video, you shouldn’t take this as a cue to wander away from quality content. Rather, the stakes for a quality video with a strong story are now higher, simply because you have anever shorter amount of time to get your point across.”

“By now, brands have had the chance to explore the many…

View original 63 more words

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , | 1 Comment

Clever Uses of Instagram

Instagram is a rapidly growing social media site, particularly among younger people:
It “is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.”
According to the company, it has 200 million million active monthly users — more than 65 percent of whom are from outside the United States; overall, 20 billion photos are shared; there are 1.6 billion daily likes; and an average of 60 million photos are uploaded per day.
Lisa Hoover McGreevy — a professional writer specializing in corporate messaging, a data journalist in the Visually Marketplace, and a regular contributor to the Visually blog notes that:
“Based on the traction Instagram is gaining among social media marketers and its ability to engage users these days, maybe it’s time to change the old adage to ‘A picture is worth 1,000 conversions.'”
“In a recent study of how users interact with brands’ social media posts, Forrester Research found that when it comes to engagement, Instagram is far superior to any other social network. While six of the seven social networks Forrester studied had an engagement rate of less than 0.1%, Instagram’s engagement rate was 4.21%. ‘That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter,’ wrote analyst Nate Elliott on the Forrester blog.”
As a result of Instagram’s popularity, marketers are stepping up their use of the site in their promotions. And McGreevy has written an excellent multimedia article on five companies using Instagram well: adidas, Ben & Jerry’s, Pabst Blue Ribbon, Polo Ralph Lauren, and Zappo’s.
Click the image to access McGreevy’s interactive article.

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 3 Comments

“Retail Therapy” Myths

“Retail therapy” is the notion that some people shop as a stress reducer and/or as a way to avoid life’s tough issues.
As Amanda Page, the Editor at HealthCentral says:
“We all do it: indulge in ‘comfort’ purchases to remedy a bad day or sour mood.   While the often short-lived euphoria resulting from this habit may lead to post-splurge guilt, new research suggests some surprising reasons why retail therapy can actually be good for you.  Let’s put some old myths to rest.”
Click the infographic to read more of Page’s views about the myths associated with retail therapy.

 

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Business Career Tips and Resources

In the slideshow presented below, learn about many of the opportunities and challenges facing those interested in a field of business.
The latest data from the U.S. Bureau of Labor Statistics are included.

 

 

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , | 1 Comment

Mobile Shoppers and Their Choice of Payment Methods

According to recent research from Nielsen, mobile shopping is impacting more than just our way of shopping, it is also changing the way we pay for purchases:
“Digital is starting to transform how consumers pony up cash for their everyday purchases. And for consumers using mobile payment technology, digital is already the norm. In fact, according to Nielsen’s Q2 2014 Mobile Wallet Report, 40 percent of mobile wallet users say they use mobile methods as their primary mode of payment.”
Click on the chart to learn more.

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , | 1 Comment