Tag Archives: Zappos

How Zappos Stays Ahead

Posted on August 3, 2017 by bermanevansretail

Zappos, a subsidiary owned by Amazon, clearly has a unique corporate culture that has helped it to grow in popularity. Today, this online retailer offers shoes, apparel, accessories, and other consumer lifestyle products. Here are some corporate culture examples that … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

New Data on Retail Security Breaches

Posted on June 22, 2014 by bermanevansretail

The impact of the spate of retail security breaches over the last decade keeps getting worse. eMarketer puts it thusly: “With the lure of using big data and advanced CRM [customer relationship management] techniques to predict everything a potential customer might … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , | 1 Comment

Zappos and Customer Service

Posted on May 21, 2013 by bermanevansretail

Zappos is highly regarded for its excellent customer service and motivated employees. Zappos’ goal is to “wow” its shoppers. As Barry Glassman, writing for Forbes, puts it: “Knowing what clients want and developing ways to meet those needs is the basis … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment