Tag Archives: word of mouth

Marketing Practices and Small Businesses

Posted on March 7, 2013 by bermanevansretail

Small businesses have different goals and needs as compared to larger firms — not to mention budgetary constraints — when it comes to their marketing practices. As reported by eMarketer: “Small-business owners (SBOs) are a diverse bunch that includes more … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | Leave a comment

What Does It Take to Go Viral?

Posted on February 28, 2012 by bermanevansretail

Click the image for the YouTube video and learn more about online word of mouth.

Posted in Social Media and Retailing | Tagged , , , , , | Leave a comment