Tag Archives: tips

Tips for Building Social Media Marketing Strategies

Posted on November 7, 2017 by bermanevansretail

The company Tenfold provides CRM (customer relationship management) solutions. In addition, it writes about social media marketing strategies. According to Tenfold: “As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment

Retailers Should Build Buyer Personas

Posted on October 24, 2017 by bermanevansretail

A fascinating subject for retailers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This post covers how retailers should build buyer personas. You should … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Must Read!! Build Stronger Passwords NOW.

Posted on October 23, 2017 by bermanevansretail

Our posts on password security span the entire period of our (Retailing A to Z) existence. In each case, our goal is for you to build stronger passwords NOW. Today’s post is a MUST READ.   Old Rules to Build … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , | Leave a comment