Tag Archives: Tesco

Mobile Retailing: QR Codes

Posted on June 25, 2012 by bermanevansretail

Tthis video looks at Tesco’s mobile retailing strategy in Korea, which involves using QR codes on digital display boards in subway stations, Consumers can shop while they wait for the train and their order is ready at their home by the … Continue reading →

Posted in Global Retailing, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Tesco: Technology Enables Growth and Superior Customer Experiences

Posted on June 25, 2012 by bermanevansretail

A technolgy-savvy retailer fuels growth through superior customer experiences.    

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Technology in Retailing, Video Clips (non-career) | Tagged , , , | Leave a comment