Tag Archives: strategy

Advance Auto Parts Tunes Up Social Commerce with PowerReviews

Posted on May 17, 2012 by bermanevansretail

Click on the image to see a slide show that demonstrates how Advance Auto Parts uses social media as part of its retailing strategy. 

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , , | Leave a comment

Retail Company Mission Statements

Posted on May 17, 2012 by bermanevansretail

As Barbara Farfan notes, every retailer should have “a distinct way of doing their business, which should be aligned with and defined by their respective mission statements. “ Click the icon to see the mission statements of a variety of retailers.   … Continue reading →

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

How McDonald’s Came Back Bigger Than Ever

Posted on May 16, 2012 by bermanevansretail

As Keith O’Brien writes about McDonald’s in the New York Times: “The company’s bottom-line success in recent years has been unmatched by its traditional burger-chain competitors. Wendy’s and Burger King have been losing market share, while McDonald’s has been growing, … Continue reading →

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , | Leave a comment