Tag Archives: strategy

Could These Startups Become the Next Big Thing?

Posted on May 6, 2012 by bermanevansretail

     Click the image for the full New York Times’ story This post is for you budding entrepreneurs. There is a lot of good information in this article about the following companies. I know you are familiar with Pinterest, but … Continue reading →

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Why Social Commerce Has Failed, and What Can Make It Work

Posted on April 17, 2012 by bermanevansretail

According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the … Continue reading →

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How Amazon Extends Its Brand with Facebook

Posted on February 7, 2012 by bermanevansretail

Janice Smithers “recently studied what Amazon.com is doing on Facebook and thought I would share some highlights from the deep dive. The most obvious take-away is that the nation’s leading online retailer appears to be smartly integrating its Facebook profile … Continue reading →

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