Tag Archives: software

How Small Businesses Can Determine Their Financial Value

Posted on February 3, 2013 by bermanevansretail

Let’s say that you owned a gift shop, a restaurant, or a clothing store for five years. Wouldn’t you WANT to know what the financial value of your business is? Of course, you would. But most small business owners have no … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Taking a ‘Crawl, Walk, Run’ Approach to Cross-Channel Marketing

Posted on January 31, 2012 by bermanevansretail

Bronto Software provides a leading marketing platform for online and multi-channel retailers to drive revenue through email, mobile and social campaigns. Over 1,000 organizations including Party City, Etsy, Gander Mountain, Dean & Deluca, and Trek Bikes rely on Bronto to increase … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , , , , | Leave a comment