Tag Archives: social media

Using Pinterest to Stimulate Retail Employee Involvement

Posted on June 12, 2012 by bermanevansretail

In her Chain Store Age “Expert Insight” article, Elizabeth Cosgwell Baskin (CEO of Tribe, a communications company) offers a number of suggestions as to how retailers can encourage employees to become more engaged in Pinterest, a social media site where … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Social Media’s Impact on Women’s Shopping

Posted on May 31, 2012 by bermanevansretail

We know that social media are popular and influential. But which social media have the greatest impact on purchase behavior, especially for women? Click the image below for the full eMarketer story.

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment

Google+ a Ghost Town as Brands Decamp for Pinterest

Posted on May 25, 2012 by bermanevansretail

Google has been working quite hard to become a bigger player in the social media marketplace with its Google+ venture. But as of now, the results are disappointing. As in Cotton Delo reports in Advertising Age: “Google+ launched brand pages … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment