Tag Archives: social media

The Varied Interests of Build-A-Bear

Posted on July 1, 2012 by bermanevansretail

Build-A-Bear’s Dave Finnegan discusses the retailer’s partnership with Oracle and the Retail Orphan Initiative (ROI). He also talks about the merchant’s cross-channel efforts and its use of social media.

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment

PowerReviews

Posted on July 1, 2012 by bermanevansretail

Blake Brysha of PowerReviews discusses integrating social media and video. PowerReviews  “helps companies tap into consumer conversations to drive better business, while providing consumers an easy way to share their insights about brands, products, and services.”

Posted in Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , | Leave a comment

CrossCap: An Integrated Retailing Blog

Posted on July 1, 2012 by bermanevansretail

According to CrossCap: “Retail marketers possess an ever-increasing need for a constant one-view of merchandising, marketing, and store operations. This very need is what inspired CEO, Craig Bushert, to found CrossCap in 2001: to help senior-level marketing executives manage their … Continue reading →

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , | Leave a comment