Tag Archives: shopping

How Consumers Feel About Shopping In-Store, Online, and Via Mobile

Posted on June 12, 2012 by bermanevansretail

Recently, Nielsen did a survey to address this question: “Which do U.S. consumers prefer: In-store, online, or mobile purchases?” The company’s conclusion: “The answer is a resounding, ‘that depends…’ “ Take a look at the chart below to see why. Click … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

Supermarket Interior Layout Secrets

Posted on June 12, 2012 by bermanevansretail

In this video, food journalist Michael Pollan helps navigate the grocery store.

Posted in Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Target Hopes to Stand out by Blending in at New Locales

Posted on June 12, 2012 by bermanevansretail

Target Corporation, our featured company in Chapter 1 of Retail Management, is always thinking ahead. And with the recent economic problems caused by the worldwide recession, the retailer is planning some big changes, such as its new City store in … Continue reading →

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning | Tagged , , , , , | Leave a comment