Tag Archives: shoppers

Target at 50

Posted on August 3, 2012 by bermanevansretail

Target senior archivist Tony Jahn gives a video overview of Target’s first 50 years. Learn what makes one of the largest retailers tick — and draw such loyal customers. Read the full story at abullseyeview.com.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , | 1 Comment

Retailers Now Tracking Shoppers’ Eye Movements

Posted on July 14, 2012 by bermanevansretail

To determine more about what spurs shoppers’ decisions, retailers are experimenting with eye-tracking technology. Watch this Wall Street Journal video to learn more. [Note: There is a brief ad at the beginning of the video.] Photo by Getty Images

Posted in Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , | 1 Comment

Groom Stores for the New Manscape

Posted on July 9, 2012 by bermanevansretail

Is it time for retailers to focus more on dads as customers? According to Supermarket Guru: “Dads get their due on Father’s Day — but it’s time that retailers and CPG [consumer packaged goods] brands focus smartly on the year-round … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , , , | Leave a comment