Tag Archives: retailing

Getting Better Content on YouTube

Posted on May 11, 2012 by bermanevansretail

Click the image below for the full Businessweek story by Brad Stone and Andy Fixmer: “Late last year, Google’s video-sharing site announced it would spend $100 million to support video programming. YouTube is funding filmmakers, artists, writers, and proven online hit makers with grants that … Continue reading →

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Be Relevant. Go Local.

Posted on April 19, 2012 by bermanevansretail

As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply a way to target audiences. Localization, or geo-targeting, builds on what you know about your visitor’s physical location. … Continue reading →

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Boost Your Sales with a Web Site Video

Posted on April 8, 2012 by bermanevansretail

According to DemoClick: “Online video has revolutionized the way businesses use the Internet to advertise, educate, and inform their prospects, customers, and investors. Streaming video content has now become easier, more effective, and more affordable and is replacing the text … Continue reading →

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