Tag Archives: promotion

What Does It Take to Go Viral?

Posted on February 28, 2012 by bermanevansretail

Click the image for the YouTube video and learn more about online word of mouth.

Posted in Social Media and Retailing | Tagged , , , , , | Leave a comment

Writing Great Online News Releases

Posted on February 23, 2012 by bermanevansretail

Click the image to learn about news releases. Also, check out this YouTube video:

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KFC Shares Its Social Media Strategy

Posted on February 21, 2012 by bermanevansretail

Patricia Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention to a point of differentiation from its competitors—its chicken on … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment