Tag Archives: promotion

Why You Can’t Win If a Story Goes Viral

Posted on March 16, 2012 by bermanevansretail

Click the photo for the story behind the story — how do you ever combat bad publicity that spreads like wildfire? The falsities spread about Apple’s working conditions in China. This is Mike Daisey, during his one-man show “The Agony … Continue reading →

Posted in Global Retailing, Social Media and Retailing | Tagged , , , , , | Leave a comment

A Groupon Alternative Aims to Offer Small Businesses a Better Deal

Posted on March 14, 2012 by bermanevansretail

As David Freedman reports in the New York Times: “Constant Contact has been one of the big success stories when it comes to online companies that specialize in serving small businesses. Some half a million of them count on the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Social Media and Retailing | Tagged , , , , | Leave a comment

How to Create a Hugely Successful Global Internet Marketing Campaign?

Posted on March 3, 2012 by bermanevansretail

“Evian’s video of Roller Skating Babies was not only watched millions of times on YouTube but it has also inspired a huge amount of different versions of this video with different sound tracks all over the world. This is a … Continue reading →

Posted in Global Retailing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment