Tag Archives: promotion

How McDonald’s Came Back Bigger Than Ever

Posted on May 16, 2012 by bermanevansretail

As Keith O’Brien writes about McDonald’s in the New York Times: “The company’s bottom-line success in recent years has been unmatched by its traditional burger-chain competitors. Wendy’s and Burger King have been losing market share, while McDonald’s has been growing, … Continue reading →

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , | Leave a comment

A Laugh Out Loud Groupon

Posted on April 26, 2012 by bermanevansretail

Groupon, the deal of the day site, offers a lot of good values. Sometimes, it provides a good chuckle. Although the deal for the inflatable whale shown below is no longer available, you can click on the photo to see … Continue reading →

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Be Relevant. Go Local.

Posted on April 19, 2012 by bermanevansretail

As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply a way to target audiences. Localization, or geo-targeting, builds on what you know about your visitor’s physical location. … Continue reading →

Posted in Online Retailing, Part 4: Store Location Planning, Social Media and Retailing | Tagged , , , , , , | Leave a comment