Tag Archives: promotion

Malls Go Mobile

Posted on June 10, 2012 by bermanevansretail

Shopping mall operators are becoming much more active with mobile technology in order to drive shoppers to their shopping centers. According to John Dee of PlaceWise Media: “In 2009, only 1 to 2 percent of traffic on a mall Web site came … Continue reading →

Posted in Online Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , | Leave a comment

A Technological In-Store Extravaganza for Tropicana

Posted on May 27, 2012 by bermanevansretail

As reported by Shareen Pathak in Advertising Age: “+Castro, the creative hot shop, led by innovation director Nico Pimentel, created a brilliant point-of-sale installation that combined water and augmented reality to launch the Tropicana Twister in Argentina. Here’s how it works: … Continue reading →

Posted in Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

Checkout Coupon King Catalina Takes Plunge Into Digital Buying

Posted on May 25, 2012 by bermanevansretail

Catalina Marketing has changed itself significantly in order to ride the online wave. As Jack Neff reports in Advertising Age: “Only 1.5 percent of shoppers account for 80 percent of a typical new packaged-goods product’s sales, according to a study … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , | Leave a comment