Tag Archives: promotion

Do Scents Make Sense? (And Cent$)

Posted on June 12, 2012 by bermanevansretail

Check out one local supermarket’s use of aromas to stimulate shoppers.

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment

Is Burger King Ready for a Comeback?

Posted on June 12, 2012 by bermanevansretail

In 2011, Wendy’s became the number two burger chain (franchise operator) in the United States, dropping Burger King to the third position. Now, Burger King is poised for a comeback — of sorts. Advertising Age’s Maureen Morrison reports that: “It’s … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | Leave a comment

The Adidas Virtual Retail Wall

Posted on June 10, 2012 by bermanevansretail

Adidas, the athletic footwear and apparel firm, recently introduced a “virtual retail wall” to help shoppers better visualize Adidas shoes. Take a look at this short video with Chris Aubrey, Vice-President, Global Retail Marketing for Adidas Germany.

Posted in Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment