Tag Archives: promotion

InterContinental’s New Customer Reward Program

Posted on June 13, 2012 by bermanevansretail

Customer reward programs can be used to build loyalty with infrequent customers, not just frequent purchasers. According to Patricia O’Dell, writing in Promo: “For the average consumer who travels a couple of times a year, at best, earning enough points as … Continue reading →

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Cracker Barrel Builds Its Database with Sweepstakes

Posted on June 13, 2012 by bermanevansretail

Cracker Barrel Old Country Store is a 600-unit chain operating in 42 states that is “known for providing a friendly home away from home atmosphere in our old country store and restaurant.” Despite its old-style offerings, Cracker Barrel is clearly a … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Supermarket Interior Layout Secrets

Posted on June 12, 2012 by bermanevansretail

In this video, food journalist Michael Pollan helps navigate the grocery store.

Posted in Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment