Tag Archives: privacy

Are You Willing to Share YOUR Data with Retailers?

Posted on April 20, 2017 by bermanevansretail

As we know, many people are reluctant to share their personal data due to concerns about identity theft, access to private information, and more. Skepticism abounds, as highlighted by these observations from eMarketer:  “U.S. consumers offer mixed reviews of retailers’ … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

The Broadening Threat of Ransomware

Posted on February 15, 2017 by bermanevansretail

Retailers are now selling a rapidly growing number of connected devices — from refrigerators to smoke detectors to home security devices to robotic vacuum cleaners, and a lot more. Thus, the threat of ransomware is getting worse, as we’ve reported … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , | 1 Comment

Can You Personalize Retailing without Shopper Participation?

Posted on November 16, 2016 by bermanevansretail

One of the toughest issues for retailers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, retailers need as much customer information as possible to target individual shoppers more … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , | Leave a comment