Tag Archives: multichannel

Why Online Merchants Need to Measure Lifetime Value

Posted on May 1, 2012 by bermanevansretail

As Daryl Logullo reports: “The E-commerce world is blistering with metrics such as average order value, conversion rate, customer acquisition growth rate, return on advertising spending, etc. Gathering this data from your analytics packages will quickly make you feel like … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment

E-mail + Twitter + Facebook: 22 Tips to Cross-Channel Success

Posted on April 25, 2012 by bermanevansretail

Click the image to read about 22 multi-channel tips.

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , | Leave a comment

More Online U.S. Retailers Shipping Globally

Posted on March 21, 2012 by bermanevansretail

If you lived in Australia, would you buy from Macys.com? For a $100 item it might cost another $200 for the value-added tax (yes, that’s something we don’t have in America) plus shipping. Take a look at the international section of … Continue reading →

Posted in Global Retailing, Online Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , | Leave a comment