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Tag Archives: merchandising
How Retailers Are Planning Their Promotions This Holiday Season
As we noted recently, the timing of holiday promotions is a big deal (pun intended :-)). And most retailers really get this. According to eMarketer: “Consumers seem to have the impression that marketers are constantly expanding the holiday shopping season. … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, eMarketer, holiday, merchandising, opportunity, planning, pricing, promotion
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BJ’s Approach to Black Friday
We know that a lot more retailers are going to be open on Thanksgiving — as the Black Friday shopping frenzy more often moves to include both Thursday and Friday. Many companies are still staying closed on Thanksgiving. However, that … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged BJ's, Black Friday, customer expectations, customer service, Cyber Monday, merchandising, opportunity, planning, promotion
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An Infographic Look at Cyber Monday
With Cyber Monday just ahead, take a look at this interesting infographic from http://www.bestcomputerscienceschools.net.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, Cyber Monday, experiential retailing, merchandising, online shopping, opportunity, shopping, trends
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