Tag Archives: merchandising

Amazon Dives into Custom Clothing

Yes, you read the title of this post correctly. Not only is Amazon getting more involved in apparel retailing, it is also patenting a unique custom-clothing process. As Nick Wingfield reports for the New York Times: “This year, Amazon will … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment

eMarketer Launches New Retail Site

Research firm eMarketer recently introduced a new Web site devoted to retail: https://retail.emarketer.com/. Three sections of the site are devoted to: News Retailers Restaurants   The new site is packed with tons of  timely — and regularly updated — information related … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Worldwide Growth in Restaurant Loyalty Programs

Some restaurants have had customer loyalty programs for years; others are newer to the game. In any event, restaurants globally are more involved with customer loyalty programs than ever before. However, although customer enrollment is growing; many people don’t actively … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

Effective In-Store Marketing

Are you doing the best job that you can with your in-store marketing? Do you stand out from competitors (including online competitors)? Consider the tips in the infographic below from M2 on Hold.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Careers at Sephora

Sephora is a global powerhouse in cosmetics and other beauty care products. It has 2,300 stores in 33 countries around the globe. worldwide, with more than 430 stores in the Americas. The retailer offers a number of career opportunities: “At Sephora, … Continue reading

Posted in Career Video Clips, Careers in Retailing, Part 5: Managing a Retail Business, Retail Executive Interviews | Tagged , , , , , , , | 2 Comments

Cross-Channel Integration in 2017

This post builds on the one from yesterday, which reported on a study by Yes Lifecycle Marketing. eMarketer reports that: “Retail marketers are looking to [better] incorporate online and offline channels to get greater insights into their customers in 2017. … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

The Growth of Apps in Retailing

As we have reported before, mobile apps are booming in retailing — and this trend promises to continue for all types of retailers around the world. Alexandra Kaufman reports for App Annie that: “Retail apps flourished in 2016 — netting … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 2 Comments