Tag Archives: Joel Evans

Pricing & Small Retailers: Questions to Consider – Part 2

Posted on June 23, 2016 by bermanevansretail

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 2″ by Joel R. Evans and Barry Berman  This is the second in our series of six columns on hints for price-setting in retailing. How would you respond … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

Pricing & Small Retailers: Questions to Consider – Part 1

Posted on June 22, 2016 by bermanevansretail

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 1″ by Joel R. Evans and Barry Berman  One of the most crucial areas of decision making for retailers is pricing. Yet, we have found that small firms … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

Power Retailing Can Be Applied by Small Firms

Posted on June 21, 2016 by bermanevansretail

TIPS FOR BETTER RETAILING: “Power Retailing: Not Just for Large Firms” by Joel R. Evans and Barry Berman  Business Week first popularized the term power retailing more than 25 years ago in citing the competitive advantages of certain large chains: They … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment