Tag Archives: iProspect

A Geotargeting Case Study

Posted on October 21, 2012 by bermanevansretail

Recently, Mandarin Oriental’s Miami luxury hotel hired iProspect to help it better target prospective customers. It used a location planning technique known as geotargeting to discover more about the surrounding area and better focus its promotion efforts. It also targeted Latin … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

Are Men ‘Out-Shopping’ Women?

Posted on May 24, 2012 by bermanevansretail

According to iProspect, 70 percent of affluent men prefer to research and buy online, reports CNBC’s Courtney Reagan.

Posted in Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , , | 1 Comment