Tag Archives: global retailing

The Diverse People of Africa

Posted on June 13, 2012 by bermanevansretail

Nielsen recently conducted a major research project on the diverse population of Africa. It concluded that: “Despite the exciting opportunities and considerable promise of the African continent, doing business here also comes with significant challenges. Aside from political turmoil, wide … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment

The Wal-Mart Bribery Case

Posted on June 13, 2012 by bermanevansretail

Earlier in 2012, Wal-Mart faced a barrage of negative publicity and possible legal actions regarding the long-term behavior of some executives in Mexico. At the very least, ethical improprieties were involved; at the worst, some laws were violated. Consider this … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning | Tagged , , , | 1 Comment

Publicis in Paris: Not Your Typical Drugstore

Posted on June 13, 2012 by bermanevansretail

As Rupal Parekh reports in Advertising Age, the Publicis Drugstore in Paris truly a one-of-a-kind retailer, and unlike any other drugstore any of us have ever visited. This is how Parekh describes the Publicis Drugstore: “There are few places in … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing | Tagged , , , , , | Leave a comment