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Tag Archives: footwear
Where Do Consumers Research and Buy Apparel and Footwear?
Despite the tremendous increase in researching and buying products online, many apparel and footwear customers still often like to patronize physical stores — and for research, not just buying. As reported by eMarketer: “Consumers may be happy to research online, … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged apparel, bricks and mortar, eMarketer, experiential retailing, footwear, information, multichannel, online shopping, PricewaterhouseCoopers, toys
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