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Tag Archives: distribution
Distribution Tips to Enhance the Customer Experience
As we have written about before (see, for example, 1, 2, 3), offering a superior customer experience is a key aspect of how successful a retailer will be. Here are some more tips for providing an excellent customer experience, presented … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer experience, customer service, distribution, experiential retailing, merchandising, multichannel, tips
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P&G: Retailers’ Friend or Foe?
For decades, Procter & Gamble has been recognized as one of the most cooperative and supportive channel partners. It advertises widely, offers frequent coupons and other promotions, and provides in-store support. But now, Andrew Elliot — a vice-president at WD … Continue reading
Upgrading the Distribution Center
For larger retailers, the distribution center is a major focus in the logistics system. Thus, having the best possible distribution center is often a leading goal for such retailers. As Joseph O’Reilly writes for Inbound Logistics: “Every company prioritizes different … Continue reading
