Tag Archives: customer experience

Distribution Tips to Enhance the Customer Experience

Posted on August 21, 2015 by bermanevansretail

As we have written about before (see, for example, 1, 2, 3), offering a superior customer experience is a key aspect of how successful a retailer will be. Here are some more tips for providing an excellent customer experience, presented … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

The Customer Is King, But ….

Posted on March 23, 2013 by bermanevansretail

Here is an interesting take on customer satisfaction from Harley Manning, a vice-president and research director at Forrester Research, who was recently asked this question: ‘When should we put aside the need for profits and fund customer experience projects instead?’ “His … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment