Tag Archives: customer expectations

Back-to-School Retail Sales Numbers for 2016

Posted on September 6, 2016 by bermanevansretail

For many retailers, back-to-school revenues represent a significant component of their annual revenues. In the United States alone, the National Federation estimates that total 2016 back-to-school revenues will exceed $27 billion. Take a look at this infographic from Statista to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Retailers: Engage in Scenario Planning. Please!

Posted on August 31, 2016 by bermanevansretail

Note: This post applies to both (a) business planning and the retailer’s flexibility to change as needed and (b) personal planning and YOUR flexibility to change as necessary. In either case, we must be able to adapt to an uncertain … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment

How Students Can Be More Marketable

Posted on August 23, 2016 by bermanevansretail

Want to get the best job and career path possible? If you are still a student, there are several suggestions. [If you are currently working, some of these suggestions apply to you too.] According to Tim Green, writing for The … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , | 2 Comments