Tag Archives: customer expectations

Retailers Want to Know: Do Shoppers Really Trust Customer Reviews?

Posted on September 28, 2016 by bermanevansretail

As retailers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on retailer-sponsored communications. Let’s look at some research by Trustpilot, a customer review … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

When Is the Right Time to Eat? Interesting Conclusions

Posted on September 19, 2016 by bermanevansretail

Looking to eat better? Then cut down on impulse eating. According to food and supermarket guru Phil Lempert: “Mom was right when she said to wait until dinner. Improve your diet by time-delaying your eating by ordering your food long before … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Business Expansion Tips

Posted on September 9, 2016 by bermanevansretail

Looking to expand a business? What are some important do’s and don’ts to consider? Here are several tips. As Nina Ngai, writing for American Express Open forum, advises: DO research and prepare a business expansion plan — “Consider hiring a financial … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments