Tag Archives: customer expectations

Thanksgiving 2013 Shopping: Hyperbole Versus Reality

Posted on December 2, 2013 by bermanevansretail

How good or bad were the results for the Thanksgiving Weekend? If one looks at today’s headlines, you would think it was a disaster. That’s the hyperbole.  Take the headlines from the New York Times: “Gloomy Numbers for Holiday Shopping’s Big … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

How Retailers Are Planning Their Promotions This Holiday Season

Posted on November 26, 2013 by bermanevansretail

As we noted recently, the timing of holiday promotions is a big deal (pun intended :-)). And most retailers really get this. According to eMarketer: “Consumers seem to have the impression that marketers are constantly expanding the holiday shopping season. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

BJ’s Approach to Black Friday

Posted on November 25, 2013 by bermanevansretail

We know that a lot more retailers are going to be open on Thanksgiving — as the Black Friday shopping frenzy more often moves to include both Thursday and Friday. Many companies are still staying closed on Thanksgiving. However, that … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment