Tag Archives: customer expectations

How to Be Safe Online

Posted on October 10, 2017 by bermanevansretail

As we know, hacking and identity theft make us more vulnerable than ever  when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Time to Close the Customer Experience Gap

Posted on October 9, 2017 by bermanevansretail

Customer experience includes all interfaces that firms have with people. A great experience leads to satisfaction and repeat business. Accordingly, closing the customer experience gap is vital. Closing the Customer Experience Gap Some firms are rather weak in this area … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

E-Mail Popular. Complements New Media.

Posted on October 3, 2017 by bermanevansretail

Experts regularly predict E-mail marketing’s demise. Instead, our title disagrees. E-Mail Popular. Complements New Media. Let’s discuss.   Background In short, computer engineer Ray Tomlinson sent the first E-mail in 1971. During 2017, we exchange 205 BILLION E-mails each day! … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment