Tag Archives: customer expectations

Do You FULLY Understand What’s Involved with Personalization?

Posted on December 19, 2014 by bermanevansretail

As we have noted before (see 1, 2, 3), customer personalization is an important tactic for retailers — both online and offline. Recently, Neustar (a data-driven intelligence firm) published an interesting report on customer personalization: “Customers expect it. Technology enables … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment

Retail TouchPoints’ 2014 Customer Engagement Award Winners

Posted on December 18, 2014 by bermanevansretail

As we recently posted, the customer’s shopping experience  is vitally important to the success of any retailer. The retailers selected for Retail TouchPoints’ 2014 Customer Engagement Awards certainly grasp this: “As we move into 2015, retailers are focused on finding … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Cognizant’s 2014 Shopper Experience Study

Posted on December 10, 2014 by bermanevansretail

RIS News and Cognizant have published a report on the state of the shopper experience in 2014. More than 5,300 respondents in the United States, the United Kingdom, Germany, and China were surveyed. As RIS News’ editorial director Joe Skorupa notes at the beginning … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment