Tag Archives: corporate culture

How Zappos Stays Ahead

Posted on August 3, 2017 by bermanevansretail

Zappos, a subsidiary owned by Amazon, clearly has a unique corporate culture that has helped it to grow in popularity. Today, this online retailer offers shoes, apparel, accessories, and other consumer lifestyle products. Here are some corporate culture examples that … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Who Comes First: The Customer Or the Employee?

Posted on October 31, 2016 by bermanevansretail

The question in the title to this post raises an interesting issue. Yet, the answer is not as simple as it may appear. Of course, retailers should always want their customers to be happy — and therefore, profitable and hopefully … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Zappos’ Corporate Culture

Posted on June 13, 2012 by bermanevansretail

Zappos focuses on both the customer and the employee.

Posted in Part 1: Overview/Planning, Video Clips (non-career) | Tagged , , , , | Leave a comment