Tag Archives: catalog

New Ikea Catalogs: A 3-D Look

Posted on August 24, 2012 by bermanevansretail

Ikea is one of the world’s best global retailers; and it is always looking for ways to excite its customers while also keeping costs under control — in order to maintain its low-price strategy and generate profits at the same … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Multichannel Merchant’s 2012-2013 Outlook for Catalogs

Posted on August 17, 2012 by bermanevansretail

Multichannel Merchant’s 2012-13 Catalog Outlook Report, sponsored by Ripon Printers, can “help evaluate, benchmark, and plan” a catalog strategy and its related tactics.  Click the image to access the 5-page report.    

Posted in Part 7: Communicating with the Customer | Tagged , , , | Leave a comment