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Tag Archives: Anya Fernald
Belcampo: A Unique, New, Channel-Integrated Business
Belcampo is an interesting new company that owns and manages farms in California, Belize, and Uruguay to produce high-quality food of the highest quality and integrity. Belcampo has devised ways to provide consumers “with the best-tasting food and drink the earth … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career)
Tagged Anya Fernald, Belcampo, Belize, customer expectations, entrepreneur, ethics, global, merchandising, opportunity, segmentation, startup, strategy, supply chain, Todd Robinson, Uruguay
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