Tag Archives: 2017

Small Business Saturday 2017. Support Local Businesses.

Thanksgiving weekend is a big selling time. Consider that for firms of any size. But, most attention focuses on larger firms. Yet, tomorrow, we encourage you to participate. Small Business Saturday 2017. Support Local Businesses. As we know, small businesses … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , | 1 Comment

Holiday Season 2017 Shopping Tips

Every year, we offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below are our holiday season 2017 shopping tips  in the form of an infographic. As we have noted befores, the holiday season starts earlier each … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments

Award-Winning Women in Shopper Marketing

Shopper Marketing recently announced its “Women of Excellence 2017″ award winners. The awards were made in four categories: innovation, collaboration, leadership, and rising star. Here are the 12 winners. Clink on the links for the innovation winners to see brief … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , | Leave a comment