Amazon’s Evolution

Posted on September 17, 2018 by bermanevansretail

As we know, Amazon is the king of online retailing. And just recently, the firm joined Apple with a marketing capitalization of $1 trillion. In addition, founder Jeff Bezos is the world’s richest man. What would YOU do with $160 BILLION? Today, we look at Amazon’s evolution. In 1994, who would have thought that Amazon would be such a dominant firm in 2018?

Amazon’s Evolution

Consider Spencer Sopers’ report for Bloomberg:

“Amazon CEO Jeff Bezos is famously patient. Amazon uses Whole Foods as a lab to reinvent grocery shopping before expanding what works, says Neil Ackerman. He is a former Amazon executive who now works for Johnson & Johnson. ‘They will experiment and be totally misunderstood for long periods of time,’ he says. “Walmart is built to deliver pallets to 4,000 stores. And Amazon is built to deliver packages to millions of homes. Who do you want to bet on: the pallet people or the package people?’”

Amazon Prime Booming

Despite its great results, Amazon never rests on its laurels. Hence, its expanded offering of private-label goods. And its greater clothing selections. Also its increased use of same-day delivery. And more!

But, its Amazon Prime memberships form the base of its success. These eMarketer charts show why.

The Growth of Amazon Prime

Amazon's Evolution

Frequency of Purchases via Amazon Prime

Amazon's Evolution

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , | Leave a comment

Online Older Grocery Shoppers Matter Too

Posted on September 12, 2018 by bermanevansretail

Those 50 years old and older are an important online shopping segment. Even if retailers and their suppliers don’t realize this. Online older grocery shoppers matter too!

As Krista Garcia reports for eMarketer:

One study “found that these shoppers who buy food online fall into two distinct groups: high-income consumers who like convenience and those with mobility issues for which shopping digitally is more of a necessity. In many ways, it makes sense that older consumers who may not drive or who may have trouble carrying groceries would take advantage of online grocery delivery if they could. In a June 2018 Adobe survey, more U.S. Internet users ages 71 and older had shopped online for groceries in the past year than those ages 53 to 71 (22% vs. 18%).”

Older Grocery Shoppers Matter Too
 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

Commemorating 9-11-2018

Posted on September 11, 2018 by bermanevansretail

It is hard to believe that 17 years have passed since the awful events of 9-11-2001. As we said last year: 9-11-01 remains “one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect.” Today, we need to spend some time commemorating 9-11-2018.

 

Commemorating 9-11-2018

“Tribute in Light is a commemorative public art installation first presented six months after 9-11 and then every year thereafter. It’s open from dusk to dawn, at night on September 11. It has become an iconic symbol that both honors those killed and celebrates the unbreakable spirit of New York. On the anniversary of 9-11, the Memorial Plaza is open to the public from 3 P.M. to midnight for the viewing of Tribute in Light. And it can also be viewed from a 60-mile radius around lower Manhattan.”

“Explore the 9-11 Memorial Museum through this interactive video experience, selecting different paths through the Museum’s vast spaces and exhibitions.”

CLICK THE IMAGE to see the interactive video.

Commemorating 9-11-2018

Posted in Part 1: Overview/Planning, Video Clips (non-career) | Tagged , , , , | Leave a comment