KFC Shares Its Social Media Strategy

Posted on February 21, 2012 by bermanevansretail
Patricia Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention to a point of differentiation from its competitors—its chicken on the bone is fresh, not frozen. The promotion is just one way KFC reaches its large base of fans—79,000 Twitter followers and 3.9 million Facebook fans. The communications are largely entertaining and used to encourage participation from its customer with a dash of sales promotions mixed in.”
Click on the image for the full story from Promo magazine.

 

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

Automate, Increase Engagement, & Drive Revenue with Triggered Messages

Posted on February 20, 2012 by bermanevansretail
As a recent Bronto white paper states:  “According to academic literature, the average maximum, continuous adult attention span is less than 30 seconds and the focused attention span is less 8 seconds. Those facts mean you have precious little time to get your subscribers’ attention, keep it and, as a result, optimize where it matters. Based on these statistics, it comes as no surprise that relevance and timeliness drive responses and generic mass messaging comes up short. In order to compete for inbox-­, mind-­ and wallet-­share with your customers, your messages have to compete for inbox-­, mind-­ and wallet-­share with your customers. Your messages have to relate to them instantly.”
Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Facebook Sharing Explodes: How to Drive More Sales

Posted on February 16, 2012 by bermanevansretail
This is one in a series of books from PowerReviews eBooks: “It’s simple. Facebook is continuously releasing new features that encourage sharing. Take a look at the graph below [which appears in the eBook) for a glimpse at the sharing growth. Overlayed on top of the graph are icons for the various features Facebook has introduced over the years. In 2004, all you could share was your profile information. The volume of sharing was much lower: roughly 0.1 pieces of content per day per person. Today, according to Facebook, that number is well over 30 times that. As Facebook has introduced such things as photo albums, the news feed, messaging and the like button, the volume of sharing has gone up. Facebook is making it easier for us to share everyday with new features that remove barriers to sharing content. As a result, we’re seeing exponential growth in the volume of content being shared.”
Click the image to access the free eBook.

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , , | Leave a comment