Mobile Payments: Not a Game Changer Yet?

According to Knowledge@Wharton, “In March, PayPal will enable its users to pay through their mobile phones, tablets, or iPads at 2,000 Home Depot stores across the U.S., and by the end of the year at 20 other national retailers. Mobile payments are rapidly gaining popularity, but large scale adoption will depend on consumer perceptions of security and the pricing of such services, according to Wharton faculty.”
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U.S. (and Global) Consumers Hold Businesses Accountable for Online Privacy

eMarketer reports that, “According to online privacy service provider TRUSTe, just 10 percent of U.S. adults reported being worry-free regarding their online privacy. Though the level of online privacy concern varied in degree, a large percentage of respondents reported significant unease: 21 percent worried frequently, and 23 percent always worried about their digital privacy.” And COLLOQUY research shows that “the U.S. isn’t the only country where the majority of internet users are generally concerned about the privacy of their personal information. Data from loyalty marketing solution provider.” See the chart in the story about concerns in other countries.
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10 Hot Web Startups Changing the Face of Retail

This story is by Macala Wright, the publisher of FashionablyMarketing.Me, one of the leading fashion and retail industry business Web sites. She is a retail consultant and business strategist who specializes in marketing consulting for fashion, luxury, and lifestyle brands. You can follower her on Twitter at @InsideFMM or @Macala.
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