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Groupon’s Growing Pains
As Shayndi Rice, writing in the Wall Street Journal reports, “Groupon Inc. went public on the promise of fast growth and future profits. But on Wednesday, some of those promises remained elusive. In its first major test since an initial public offering in November, the Chicago-based daily deals site reported revenue more than doubled to $506.5 million in the fourth quarter, strengthened by new products, holiday sales and a rise in the rate it takes from merchants.” However, “The company has yet to prove to investors that its business of offering coupons to local business is profitable. Groupon reported a loss of $37 million in the quarter, as the company continues to spend extravagantly to support its rapid growth.”
How Amazon Extends Its Brand with Facebook
Janice Smithers “recently studied what Amazon.com is doing on Facebook and thought I would share some highlights from the deep dive. The most obvious take-away is that the nation’s leading online retailer appears to be smartly integrating its Facebook profile into its overall brand building efforts, which puts Amazon ahead of the game when compared to many other merchants .”
Click the image for the full story.
Posted in Online Retailing, Social Media and Retailing
Tagged Amazon, Facebook, integration, social media, strategy
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