Women’s Influence on Purchase Decisions on the Rise

Posted on February 1, 2012 by bermanevansretail
Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about goods or services.
Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment

Taking a ‘Crawl, Walk, Run’ Approach to Cross-Channel Marketing

Posted on January 31, 2012 by bermanevansretail
Bronto Software provides a leading marketing platform for online and multi-channel retailers to drive revenue through email, mobile and social campaigns. Over 1,000 organizations including Party City, Etsy, Gander Mountain, Dean & Deluca, and Trek Bikes rely on Bronto to increase revenue through interactive marketing. It also has a nice blog.
Click the icon for the white paper.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , , , , | Leave a comment

Companies Tell Applicants: Please, No More Résumés!

Posted on January 30, 2012 by bermanevansretail
What happens to a resume after it’s submitted online? Job seekers who apply to positions online complain that they rarely even receive a confirmation, let alone a personal response. Lauren Weber has details on The News Hub.
Click the image for the full Wall Street Journal story.
    Source: Wall Street Journal
Posted in Career Useful Information, Careers in Retailing | Tagged , , | Leave a comment