Social Media Trends and Retailing

Posted on July 10, 2012 by bermanevansretail
In digital retailing, shoppers write and read millions of reviews each year, which transforms how people make buying decisions—and how companies market to them.
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , | Leave a comment

Beyond Mannequins and Merchandise

Posted on July 9, 2012 by bermanevansretail
As Jon Collins writes on MediaPost: “The shop window is so much more today than a place to display the wares being  sold inside. It’s a window (pun intended) into the soul of the retail brand and  a place where the personality of the brand comes to life through a visually stimulating narrative.”
Click the logo for the full story.

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

Cutting Down on “Sinful” Food Offerings

Posted on July 9, 2012 by bermanevansretail
Because of rising concerns about the problem of obesity, food manufacturers and retailers have been bombarded with a lot of criticism and threats of new regulations. In response, many companies are doing more address this problem.
Alec Foege, in reporting for JWT Intelligence, says: ” In the U.S., the Children’s Food and Beverage Initiative—helmed by the Council of Better Business Bureaus, partnering with corporations including McDonald’s, Kraft, and PepsiCo—has outlined restrictions for ads targeting kids that would go into effect in 2014. Participating companies will typically only advertise products that provide an essential children’s nutrient and have lower levels of calories, fats, sugars, and sodium. Third-party validation may be a solution for some marketers. Subway recently became the first restaurant chain to sign up for the American Heart Association’s Heart-Check Meal Certification logo, which will be displayed next to qualifying options. And some brands are convening expert panels to help them reformulate their offerings, such as Jamba Juice’s Healthy Living Council.”
Click the image to read more.
Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment