Americans Want GDRP-Style Laws

On May 25, 2018, Europe’s General Data Protection Regulation (GDPR) went effect. Thus, a good topic for discussion involves whether Americans want GDRP-style laws.

As Dyfed Loesche wrote for Statista:

“Anybody doing business in the digital realm should be able to tell you what GDPR is. And it constitutes a major EU data protection law update, effective on May 25, 2018. It seeks to ‘enhance the protection of personal data of EU citizens. In addition, it increases the obligations of firms that collect or process personal data.’ Thus, this rule does not just apply to firms based in the EU, but to all firms doing business with EU customers. Also, it applies to firms that don’t selling goods or services but monitor user behavior in the EU.”

Thus far, the United States’ privacy policies remain different the EU’s. In a June 2017 post, we noted the following. This is still the case:

“In the United States, consumer privacy rules are not as strong as they are in other areas of the world. Recently, the U.S. Congress voted to overturn a pending regulation that would require Internet service providers (ISPs) to obtain people’s permission before selling their data about them. President Trump then signed the rollback.”

 

Americans Want GDRP-Style Laws

What exactly do people want to see in U.S. privacy laws?

According to 2018 research cited by eMarketer:

“Most Americans would like to see GDPR-style laws enacted in the U.S., a new survey found. Identity management company Janrain polled U.S. Ïnternet users in April, putting this question to respondents: ‘The General Data Protection Regulation (GDPR) will give European Union citizens greater control over how businesses can use their personal data. Would you like to see similar laws enacted in the U.S.?’ Fully 68% said yes, while 10% said no and the remainder were unsure.”

Click the image to read more, including how many Americans do not know what the GDPR laws are.

 

Posted in Global Retailing, Online Retailing, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , | Leave a comment

Macy’s Social Media Superstars

Obviously, social media greatly affect retailers. And Macy’s social media superstars represent a key way to connect with customers.

These prior posts exemplify our coverage of social media:

 

Macy’s Social Media Superstars

According to Patty O’Dell for Chief Marketer:

“Turning employees into social media superstars is one of the hottest trends to build authenticity and trust with consumers, while having some fun at the same time.”

“Now, Macy’s is the latest brand to recruit its own store employees as influencers. Interested employees began applying earlier this month to be part of the Macy’s Style Crew program. The chosen ones use their own social networks to reach their fans with videos, produced by both Macy’s and video platform Tongal, all around Macy’s products and services.The videos are shared on the employees social channels and housed at the Macy’s Style Crew site. Visitors can view employees showing off a wide range of products from bathing suits, to linens, to private-label fashions.”

To promote its social media superstars, Macy’s runs a new site  called Macy’s Style Crew:

“The Macy’s Style Crew is a community of our very own colleagues who are passionate about sharing what they love most about fashion and style. Browse their content below or follow #macysstylecrew on social media to stay updated on the latest trends!”

Click the image to check it out.

Macy's Social Media Superstars
 

Posted in Career Useful Information, Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Fourth of July Fascinating Facts

As we posted last year, the Fourth of July holiday remains a big deal. Below are two infographics on Fourth of July fascinating facts.

What will YOU do this Year?

PLEASE BE SAFE. Drive carefully. Be careful with fireworks. And do not overeat.

 

Infographics with Fourth of July Fascinating Facts

From WalletHub:

“Fireworks and freedom: That’s what America does on the Fourth of July to celebrate the country’s birthday, established with 56 founding fathers’ pen strokes on the Declaration of Independence in 1776. We also eat a whole lot of hotdogs: 150 million in total. We make a toast or two to freedom and good old Uncle Sam, shelling out more than $1.5 billion on July Fourth beer and wine. And we travel, with a record 44 million of us planning to venture 50+ miles from home this year.

So even though July 4, 2018 marks America’s 243rd birthday, there’s still a lot to learn about this red, white, and blue anniversary.”

Fourth of July Fascinating Facts

 

From History.com

Fourth of July fascinating facts

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment