Retailers and Instagram

Posted on September 20, 2016 by bermanevansretail
Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by retailers who have been posting pictures and videos in great numbers.
Recently, HubSpot wrote about some of the best video examples of brands using Instagram. According to Lindsay Kolowich:
“Remember when Instagram first started allowing users to post videos back in 2013? The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. Instagram’s come a long way since then, and it’s blown Vine out of the water. Like most of the other popular social networks, the folks at Instagram have made changes to its platform that make it easier for people to post and share videos.”
“In late March 2016, Instagram announced it would start rolling out the ability for Instagram users to upload 60-second videos. For iOS users, it added that users would soon be able to make videos out of multiple clips from their camera rolls. Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business’ personalities and brand stories, and to express artistic creativity.”
Here are the retailers cited by HubSpot. Click on their names to access their Instagram pages. The posts with video have a video camera in the upper right corner:

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

When Is the Right Time to Eat? Interesting Conclusions

Posted on September 19, 2016 by bermanevansretail
Looking to eat better? Then cut down on impulse eating.
According to food and supermarket guru Phil Lempert: “Mom was right when she said to wait until dinner. Improve your diet by time-delaying your eating by ordering your food long before you plan on eating.”
Take a look at this video clip by Lempert.


 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

The Most Desirable Employers of 2016

Posted on September 12, 2016 by bermanevansretail

Each year, Universum publishes the results of its extensive surveys in various fields and countries/regions. This post covers Universum’s 2016 survey of more than 72,000 U.S. students (more than 20,000 business majors) at 359 universities and colleges about the most attractive employers for those interested in business careers.

For job candidates, the benefits of these surveys is obvious. But they are also essential for potential employers too. According to Universum:

“Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s 2016 Most Attractive Employers ranking based on student talent in the USA.”

Here are the top most attractive employees, based on Universum’s U.S. survey. [Number 10 is an especially interesting choice]:

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