Money Tips for International Business Travel

Posted on August 23, 2018 by bermanevansretail

Today, we offer money tips for international business travel. Please note: Most of these tips also apply to international consumer travel.

 

Fundera’s Money Tips for International Business Travel

Thanks to Emily Campbell of Siege Media for authoring this section of today’s post. And to Fundera for the infographic.

“Traveling internationally can be tricky even for seasoned domestic travelers. Thus, do as much research as possible. In the middle of all your planning, it is easy to lose track of some aspects of business travel. For example, money (currency) issues.”

“Many international travelers find that they did not exchange their currency. Or they forgot to get the correct type of business credit card. Even when addressed before traveling, it can be difficult to figure out exactly what needs to be done to have all money matters sorted. To help simplify things, Fundera created an infographic on money tips for international business travelers. It includes clear, concise points on priorities when sorting out currency exchanges, credit cards, and bill payments in preparation for international travel.”

Consider the tips in the infographic below from Fundera. They apply whether you are an international business traveler. Or a person going on an overseas vacation.

Money Tips for International Business Travel
 

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Voice Assistants Have Come to In-Store Shopping

Posted on August 22, 2018 by bermanevansretail

The technology behind virtual assistants, such as Alexa and Siri, keeps rapidly advancing. Not only can we order from our homes.  But some voice assistants have come to in-store shopping.

 

See How Voice Assistants Have Come to In-Store Shopping

As Jen King reports for eMarketer:

“Need help finding a specific item in-store? Just ask Siri for the aisle number. That’s just one of the ways 1,203 U.S. internet users said they would use their voice assistant via their mobile device while shopping in-store. This is according to a May 2018 survey by Voicebot, a media property focusing on the voice-enabled Web. It collaborates with Voysis, a voice artificial intelligence (AI) platform. “

“Nearly 21% of respondents said they would ask their voice assistant for in-store help. While 17.6% would use their voice assistant to self-checkout. And that was a common theme. Out of the five responses given, three indicated that many would turn to their voice assistant rather than a sales associate while shopping in-store.”

Voice Assistants Have Come to In-Store Shopping
 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , | Leave a comment

Personalizing Your E-Mail Efforts

Posted on August 21, 2018 by bermanevansretail

Despite the popularity of texting, Facebook Messenger, and other newer communication tools, E-mail remains a popular form of communicating. [For example, see E-Mail Popular. Complements New Media. and Mobile Marketing Facts.] So, let’s consider ways for personalizing your E-Mail efforts.

 

Tips for Personalizing Your E-Mail Efforts

In an era where there is so much competition, companies need any edge they can get. Personalizing your E-mail efforts helps firms stand out.

As Luda Greko notes for Active Trail:

“Personalization is a tactic all E-mail marketers should use. Leads, subscribers, and customers are distinct from each other. And their differences go beyond demographics. Sending generic E-mail does not only show your lack of creativity and strategy. It’s also a waste of time, energy, and money.”

“Any good E-mail marketer will tell you that proper personalization gave their campaigns a significant boost. By tailoring your E-mail content, you offer strong and relevant messaging to your subscribers and to your customers. And you get higher open rates and better engagement.”

“Here are some great numbers and statistics that will show you the power of email personalization.”

Tips for Personalizing Your E-Mail Efforts
 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment