Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Shopper Online-Offline Psychology

Posted on June 6, 2018 by bermanevansretail

We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making. These posts look at an aspect of consumer psychology: FORTY Facts on the Psychology of Color Which Elements … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

eBay Asking Customers What They Want

Posted on June 5, 2018 by bermanevansretail

eBay has been on a roll. And part of it is due to eBay asking customers what they want. Rather than making assumptions about shopper desires. That is vital for online retailers, too. As Tom Ryan reports for RetailWire: “eBay has … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , | Leave a comment

Laughter Is G-R-E-A-T

Posted on May 30, 2018 by bermanevansretail

Let the glass be half full rather than half full. Be your best friend not your worst enemy. And like Peanut’s Snoopy, remember that laughter is g-r-e-a-t! Think of something funny and feel better. Be upbeat. 🙂 From GIPHY In this … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | 2 Comments