Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Fourth of July Fascinating Facts

Posted on July 4, 2018 by bermanevansretail

As we posted last year, the Fourth of July holiday remains a big deal. Below are two infographics on Fourth of July fascinating facts. What will YOU do this Year? PLEASE BE SAFE. Drive carefully. Be careful with fireworks. And … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Surviving Cancer and Living Well

Posted on June 25, 2018 by bermanevansretail

Dear readers: As you may already know, I am an extremely lucky pancreatic cancer survivor. Fortunately, I am surviving cancer and living well. I have written about that before at this blog. 🙂 I feel a strong need to give … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

IHOP Becoming IHOb

Posted on June 13, 2018 by bermanevansretail

Last week, IHOP announced on Twitter that it would be changing its name to IHOb, with an announcement on Monday June 11, 2018 as to what the “b” stood for. It encouraged the media and customers to guess what the … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment