Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

How Social Media Can Energize In-Store Sales

Social media can help or hurt companies in many ways. For example, see these two posts. Social Media Marketing Tips and Social Media and E-Commerce. Today, we examine how social media can energize in-store sales. Special thanks to Chris Landry … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | 1 Comment

Free Advertising Tools

In this post, we cite free advertising tools for small businesses. By using these tools, a firm can hold down its costs. And it can advertise more effectively. Because we like free, also consult these other resources: Useful Free TrendWatching … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

What Caused the Death of Toys ‘R’ Us

After many decades, it appears that Toys ‘Us’ will be going out of business and liquidating its stores. What caused the death of Toys ‘R’ Us. The short answer might be Walmart and online retailing. But that’s not the full … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , | Leave a comment

Customer Relationships in a High-Tech World

External customer relationships, post-purchase customer relationships, and internal company relationships are always vital. And so are customer relationships in a high-tech world. But first, let’s explore “customer relationship” from a few sources: Entrepreneur Magazine. Company relationships refer to “ways in … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

More Social Media Marketing Tips

Today, we present more social media marketing tips for you. First, take a look at these past posts: Social Media and E-Commerce Interesting Facts Building Social Media Marketing Strategies Brand Complaints and Social Media Best Times to Post to Social … Continue reading

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , | Leave a comment

Changing Customer Experience Expectations

To succeed, changing customer experience expectations must be monitored. And fulfilled. A great customer experience facilitates repeat business. For example, look at these posts. Consistency Makes Good Customer Experiences Better. Closing the Customer Experience Gap. Better Customer Experience: Factor Consideration. … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

2018 Free TrendWatching Resources

On a regular basis, many of of us anticipate and stay current with the latest trends. And predictions for future trends. TrendWatching represents one valuable source in this area. Thus, today’s post considers useful free TrendWatching resources.   Background: Useful … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment