Category Archives: Privacy and Identity Theft Issues

There are many privacy and identity theft issues to consider in retailing.

Will Retailers Be Ready for Europe’s General Trade Protection Rule?

Recently, the U.S. Congress voted to overturn a pending regulation that would require Internet service providers (ISPs) to obtain people’s permission before selling their data about them. President Trump then signed the rollback. As reported by NPR.org: “This is a … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Privacy and Identity Theft Issues | Tagged , , , , | 1 Comment

The Broadening Threat of Ransomware

Retailers are now selling a rapidly growing number of connected devices — from refrigerators to smoke detectors to home security devices to robotic vacuum cleaners, and a lot more. Thus, the threat of ransomware is getting worse, as we’ve reported … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , | 1 Comment

Don’ts for Retailers Using Social Media

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to … Continue reading

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

A Message of Hope: Happiness Is a Choice

The Best Is Still Ahead: Think Positive Evans on Marketing As we begin 2017, we are reblogging our most important post EVER! from among of the nearly 1,500 posts that have appeared onEvans on Marketing. _________________________________ A HEALTH AND HAPPY … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Tis the Season to Be Inspired and Hopeful — and Live Life Every Day

Be ready to face any of life’s adversities. Evans on Marketing A HEALTH AND HAPPY 2007 TO YOU AND YOURS! Since beginning more than four years ago, Evans on Marketing has always presented posts in a professional and informative way … Continue reading

Posted in Privacy and Identity Theft Issues | Tagged , , , , , , | Leave a comment

Can You Personalize Retailing without Shopper Participation?

One of the toughest issues for retailers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, retailers need as much customer information as possible to target individual shoppers more … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , | Leave a comment

Customers and Retailers: Beware of Public Wi-Fi

Have you ever used free public Wi-Fi at the airport, Starbucks, Panera Bread, or other unsecured venues?  Is it safe from hacking, identity theft, and other invasions of privacy? No!! So, why do we use it? According to Ian Barker, … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment